About Us

zyRO – Brand Story

Built from the street up, zyRO represents those who move differently, think independently, and wear their mindset. Every thread we craft is rooted in rebellion, raw energy, and the rhythm of the city. From concrete jungles to digital corners, zyRO is for the ones who don’t follow trends — they start them.

Minimal in design. Loud in attitude.
This is zyRO — Born Bold.

✅ Core Identity

Brand Personality: Edgy, unapologetic, modern
Target Audience: Gen Z, young creatives, trendsetters, digital natives
Design Language: Clean cuts, oversized fits, neutral tones with bold graphics
Inspiration: Street culture, digital rebellion, urban environments, self-expression